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Some of the key highlights from the presentation include:

loring innovative ways to market a product, such as sponsored recommend

  • Exploring innovative ways to market a product, such as sponsored recommendations

  • Understanding the importance of letting the customer control their online journey, and let them move through content independently

  • Learning how to gain a place on the “digital shelf” which will encourage repeat purchases

  • Understanding specific CPG case studies that focus on creating targeted campaigns

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