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8:00 AM – 9:00 AM – Breakfast Networking Reception

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9:00 AM – 9:05 AM – My Digital Shelf Welcome Speech
 

Sarah Kingham, Director, My Digital Shelf

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9:05 AM – 9:15 AM – Chairpersons Introduction and Event Overview

Shobha Kansal, PhD Candidate, Industry Consultant, & Advisory Board Member, My Digital Shelf
Rachel Nimmons, Vice President, eCommerce & Digital Marketing, DripDrop Hydration
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9:15 AM – 9:40 AM – From Awareness to Action: Elevating Digital Commerce Through Cross Functional Influence

Julie Liu, Director of Digital Commerce, Ghirardelli

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• Explore common challenges in aligning cross-functional teams and effective strategies to overcome them

• Understand the power of communication and storytelling in engaging shoppers and driving conversions

•  Learn a proven framework for influencing internal teams and achieving digital commerce success
  
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  9:40 AM – 10:05 AM - Transforming Digital Commerce at a Global Snack Giant
  
  Jie Cheng, MBA Lecturer & Former Global VP & Head of Digital Commerce at Mondelēz
   

• Setting up an ambitious vision and rallying the organization with strong executive commitment

• Implementing the strategy with the right people and operation model, right process and the right tools

•  Executing with discipline and rigorous progress tracking and course correction 
   

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10:05 AM – 10:30 AM - Menu for Success: Harnessing Digital Shelf Intelligence for FSAs

Quinn Meineke, VP Client Partnership US, Shalion

Jack Lindberg, Head of Product, Shalion

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• Explore the evolving role of Food Service Aggregators (FSAs) in shaping competition and consumer choices

• Learn how brands can use digital shelf intelligence to optimise visibility, capture demand, and drive growth on FSAs

• Discover strategies to leverage FSAs’ convenience to strengthen consumer connections and build loyalty
  
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10:30 AM – 10:55 AM – Networking Coffee Break 

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10:55 AM – 11:20 AM – Winning with Walmart: Mastering Omnichannel Activation for Seamless Shopper Engagement

 

Laurel May, Director, Omni Shopper Marketing - Walmart & Club, The Kraft Heinz Company

Karen Gorbatenko, Team Lead, Walmart Connect

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• Discover how to win the omnichannel path to purchase at Walmart by meeting shoppers wherever they are.

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  Learn the key ingredients for success—insights, creative, tactical planning, and merchant engagement.

• Get a behind-the-scenes look at Kraft Heinz case studies that brought omnichannel strategies to life with Walmart.
   

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11:20 AM – 11:45 PM - Turning Headwinds Into Wins: Navigating Price, Share, and Visibility on the Digital Shelf Amid Tariff Disruption

Eddy Salas, Senior VP of Retail Strategy, Dataweave​​​

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• Uncover how brands and retailers can transform regulatory and tariff headwinds into market advantages

• Explore real-world strategies to build digital shelf readiness: defending price competitiveness, protecting share, and maintaining visibility in disrupted categories.

• Learn how leading brands are adapting with smarter bundling, re-badging, and pack-sizing strategies to stay discoverable and competitive in eCommerce

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11:45 AM – 12:10 PM – Launching Innovation That Delivers: Omnichannel Strategies for Success

Diana Macia, Director eCommerce US Salty, Kellanova
Nina Johnson, Sr. Director Business Transformation (RGM, Strategy, I&A), Kellanova
 

• Get insights on proven strategies for launching successful innovations across categories and channels.

• Learn how to build a holistic launch plan that connects online campaigns with in-store execution.

• Hear how to take an omnichannel approach to innovation to drive impact across the full path to purchase.
  
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12:10 PM – 12:35 PM – eCommerce & Omnichannel strategies for growth

Raja Odedra, Director eCommerce Strategy & Innovation, Ferrero​

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• Learn about the key KPIs that matter most for eCommerce and Omnichannel growth.

• Get the learnings on how to build internal capability through effective training frameworks.

• Explore Digital Shelf frameworks to drive cross functional collaboration and accelerate growth.
   

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12:35 PM – 1:35 PM – Networking Lunch Break
 

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1:35 PM – 2:00 PM – Can Retail Media build brands?

 

Martin Knight-Jones, Vice President Marketing – Adult Care, Kimberly-Clark

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• Understand the role of upper-funnel retail media in building brand awareness while also driving short-term sales.

• Learn how to leverage Amazon Video and Amazon Live to enhance brand image, engage consumers, and boost conversions.

• Explore best practices for integrating retail media into a cohesive marketing strategy that aligns with broader business goals.

• Analyze real-world case studies to evaluate the effectiveness of retail media in driving both brand awareness and sales performance.

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2:00 PM – 2:35 PM – Panel Discussion: Retail Media activation 2.0 - scaling up your brands on Retailer platforms

Panel Moderator: Andrew Lipsman, Founder & Chief Analyst, Media, Ads + Commerce

Elizabeth Perryman, Head of Marketing and Partner Experience,  Albertsons Media Collective
Diana Macia, Director eCommerce US Salty, Kellanova

Michael Peroutka, Head of Ads & Agency Partnerships, Gopuff ​​

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Join the discussion on:

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• How brands can strategically allocate Retail Media spend and accurately measure return on ad investment

• Whether the Marketing Mix Model is the best approach for measuring Retail Media impact or if alternative methods are more effective

• How retailers decide when to allocate budget toward Trade Marketing versus Retail Media

• Who owns Retail Media within retail organizations, from both a budget and strategy perspective

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2:35 PM – 3:00 PM – One Brand, Two Worlds: Consumer Expectations Across the Digital Divide

Melissa Myres, Director, Account Management, 84.51°​​

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• ​Explore the current omnichannel landscape, highlighting key customer trends and the acceleration of digital growth

• Meet the modern omnichannel shopper: who they are, what they want, and why they opt for in-store or online

• Discover what drives shoppers to hit “buy”—and what it takes to get them to do it more often online​

 

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3:00 PM – 3:25 PM – Networking Coffee Break 
 

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3:25 PM – 3:50 PM – Managing the Ever-Changing World of Amazon

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Lu Castillo, Global Director of eCommerce, Essity

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• Learn how to maximize Amazon’s AI-powered assistant, Rufus, to gain valuable insights, optimize product listings, and enhance decision-making

• Understand the key differences between Amazon’s first-party (1P) and third-party (3P) selling models and how to choose the best approach for your business goals

• Take advantage of Amazon’s expanding business platforms, including new advertising tools and B2B opportunities, to drive brand growth and increase sales

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3:50 PM – 4:15 PM – Unlocking Impulse Categories Online

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Kelley Walczak, Director, Omnichannel Sales, Mars Wrigley

Betsy Fitzgibbons, Customer & Shopper Insights Lead: Digital, Mars Wrigley

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• Learn how Mars Digital Store Labs is being used to test and optimize digital shopping experiences for greater consumer engagement

• Understand the key drivers of impulse purchasing beyond confectionery and how they can be applied to other categories

• Explore effective strategies for triggering impulse purchases in online retail to increase conversion and basket size

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4:15 PM – 04:40 PM – D2C through personalization

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Coco Kyriopoulos, Director, Direct to Consumer, Rich Products Corporation

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• Explore how data-driven personalization enhances the DTC shopping experience and drives consumer loyalty

• Discover best practices for creating personalized content, offers, and messaging that resonate with consumers

• Understand the role of subscription models, loyalty programs, and exclusive offerings in building long-term relationships

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04:40 PM – 04:50 PM – Chairperson Event Summary and Closing remarks

Shobha Kansal, Advisory Board Member,  My Digital Shelf
Rachel Nimmons, Vice President, eCommerce & Digital Marketing, DripDrop Hydration

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04:50 PM – 4:55 PM – My Digital Shelf Thank you and Closing remarks

Sarah Kingham, Director, My Digital Shelf

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