Our 2019 agenda is as follows:

7:30am - 9:00am – Registration and Breakfast Networking Reception​


9:00am - 9:05amMy Digital Shelf welcome speech


Sarah Kingham, Director, My Digital Shelf



9:05am - 9:20am – Chairperson Introduction and event overview


John Ostman, Sr. Director eCommerce & Digital Strategy, Jack Link’s Protein Snacks


9:20am – 9:45am – Educating your internal teams on the eCommerce channel

Chuck TullisSenior VP National Accounts & Digital Commerce, UTZ Snacks

  • Discover how UTZ’s Digital Commerce leader has built a robust eCommerce strategy and effectively implemented it

  • Learn the importance of how to adapt to the changing eCommerce landspace, such as price and promotional shifts and how to align different teams and teams with your eCommerce growth plans

  • Hear UTZ Snacks best practices for eCommerce success – from pitfalls to avoid, to lessons learnt and tips for success in the online channel



9:45am – 10:10am – Data-Driven eCommerce within Traditional CPG Company


Fedor LisitsynCustomer Insights and Analytics Lead, Kraft Heinz eCommerce

  • Learn how to make eCommerce organization data-driven: from setting efficient KPIs to adopt advanced self-service tools

  • Understand how data can be beneficial for all functions within eCommerce organization and influence on traditional (B&M) business

  • Hear KHC best practices in assembling eCommerce Customer Insights and Analytics team: roles, processes, communication



10:10 – 10:35am – Applying Behavioural Science to Influence the OmniChannel Path-to-Purchase

Ruben NazarioDirector - Project Lead, PRS IN VIVO

  • Learn how to understand every touchpoint of the shopper journey for better business outcomes in the new omnichannel landscape

  • Discover how to predict the conversion points between the stages and how this is now a dimensional exercise

  • Hear a case study on how to engage with consumers in order to intercept and influence at the right moment to impact their choice  



10:35am – 11:00am – Networking Coffee break


11:00 – 11:45 - Enhancing the Retailer-Supplier relationship for eCommerce Success ​

Cory MurrayeCommerce Director, Albertsons Companies

Linda CrowderTeam Leader, Peapod Digital Labs

James HasletteCommerce Manager, Bimbo Bakeries USA

Elizabeth Shaheen, Senior eCommerce Manager, Molson Coors​

  • Learn how to tailor your retailer partnerships to get the most out of the advertising and product positioning opportunities with them

  • Hear case studies on successful brand partnerships with an online retailer, from what worked well to the key lessons learnt

  • Get to grips with some of the challenges of working with the leading online retailers in the USA and how your brand can overcome them


11:45 – 12:10 – Winning the Digital moments that Matter

Nicole UmanaGlobal Digital Shopper Insights, Mars

  • Discover how Mars are using behavioural science and data science to nudge consumption and purchase in those Digital Moments That Matter

  • Hear a case study from Mars on discovery and trial in eCommerce and the lessons learnt to help your brand win in the online channel


12:10 – 12:35pm – Conversion Immersion: How to Lead a Horse to Water & Make ‘Em Drink

Chris PerryVP, Global Executive Education, Edge by Ascential

  • Get the tips and insights into how to guide consumers from consideration to conversion and, ultimately, to long term loyalty, at the point of eCommerce purchase 

  • Hear the critical best practices you can activate immediately to increase shopper engagement and conversion rates

  • Learn how implementing these best practices will improve search rankings, increase traffic and drive your brands eCommerce growth formula



12:35pm - 1:25pm - Networking Lunch Reception



1:25pm – 1:50pm – Best practices in driving conversion through media

Sara Master, Director, eCommerce Marketing, Constellation Brand

  • Learn how engage with the online shopper through brand storytelling that evokes emotion

  • Get the tips on how to discover what consumers want to learn about your product and how you can portray this information to them  

  • Hear best practices on using consumer research and insights to create targeted online content for your brand


1:50pm – 2:15pm – Maximizing eCommerce Growth With Retailer-specific Product Content Optimization

Stephanie Leffler, CEO, OneSpace

  • Understand how different online grocery retailers rank products in search results

  • Discover how consumer search behavior and product content templates differ across retailers

  • Learn how to optimize your content and images for maximum search visibility and conversion



2:15pm – 2:45pm – Enhancing the user experience in the Online Grocery store

Ben Baker, Senior Director, Grocery Marketing, Walmart 

  • Hear from Walmart on how to understand customer behaviour – from what causes them to shop to purchase drivers and motivators

  • Get the tips on how to make the user experience faster and easier for the shopper in your brand’s category

  • Hear the latest consumer behaviour innovations at Walmart, such as digital touchpoints and pick up versus home delivery services



​2:45pm – 3:10pm - Networking Coffee Break


3:10pm - 3:35pm - Kellogg's eCommerce strategy and future outlook

Katia Colston, eCommerce Sales Lead, Kellogg Company

  • Hear about Kellogg's Omni-channel journey: the development and growth of eCommerce business with Grocery Retail partners in the last three years

  • Get the key learnings and insights from Kellogg company and discover how your brand can implement similar eCommerce strategies for success


 3:35pm - 4:00pm - Best Practices to Drive eCommerce Sales  

Armando Tenias, Trade Marketing and eCommerce Specialist, Riverside Natural Foods Ltd


  • Learn Home of MadeGood approaches the digital channel in Canada and the tips your brand can learn from them 

  • Hear a case study on how Home of MadeGood invest in eCommerce and how they measure the results

  • Hear the best practices and lessons learnt to ensure your brand is winning in your online category


4:00pm - 4:25pm – Omnichannel activation with Walgreens 

Lindsay MikosDirector of Digital Strategy & Planning, Walgreens

  • Hear about Walgreens omnichannel strategy for success and how to use digital to drive in store sales

  • Learn about the ominchannel initiatives that your brands can leverage with Walgreens, such as same day delivery and third party delivery solutions 


4:25pm - 4:50pm - Building the Future-Forward Omni Channel Experience

Kelsey Johnson, eCommerce Lead - Walmart & Sam's Club, Mondelez


  • Discover how Mondelez thinks about the omni channel shopper and their path to purchase

  • Learn how to bring online and store environments together to drive a holistic experience


4:50pm - 5:05pm – Chairperson Event Summary and Closing remarks

John Ostman, Sr. Director eCommerce & Digital Strategy, Jack Link’s Protein Snacks

Sarah Kingham, Director, My Digital Shelf


5:05pm onwards - Networking Drinks Reception

Gold Sponsors
Bronze Sponsor

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