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8:00 AM - 9:00 AM – Breakfast Networking Reception

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9:00 AM – 9:05 AM – My Digital Shelf Welcome Speech
 

Sarah Kingham, Director, My Digital Shelf

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9:05 AM – 9:15 AM – Chairpersons Introduction and Event Overview

Sara Goucher, Senior Director eCommerce – NA, Molson Coors Beverage Company 

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9:15 AM – 9:40 AM – How Digital is influencing in-store grocery shopping

Irina Pelphrey, VP of Health and Managed Care, Albertsons Companies
Jill Pavlovich, SVP of Digital Shopping Experiences, Albertsons Companies

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9:40 AM – 10:05 AM – Bricks to clicks: Entering the new omni-normal

Kelli Fulton, Collaborative Insights Manager, 84.51°
Alicia Brill, Insights Manager, 84.51°
 

• Once a digital trend, now the norm, brands are required to adapt, invest in digital touchpoints and enhance their consumer insight understanding

• Discover what is important to today’s omni-shopper, what drives their behavior and how it has evolved over time

• Uncover key strategies to engage, convert and assure today’s online shopper  

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10:05 AM - 10:30 AM – Session details TBC

Paras Shah, Director, Digital Marketing, Georgia-Pacific

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10:30 AM – 10:55 AM – Networking Coffee Break 

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10:55 AM – 11:30 AM –  Enhancing the Retailer-Supplier relationship for eCommerce success
 

Todd Jacobs, Director, Digital Shelf, Ahold Delhaize USA
Asli Karacula, Head of Grocery dCommerce, Omnichannel, Unilever
Jordan Eddy, VP, Digital Merchandising and Operations, Sam's Club

•    Get the guidance on how to plan what ‘you’ want to achieve with your online retailer partnerships and how to measure the success
•    Understand the Grocery retailers ‘capabilities’ and how you can leverage these in the online channel
•    Learn how to Create a ‘joint’ strategy with your retail partners and how to align it with your larger commercial plan
•    Get the tips on how to celebrate your successes together with your retail partnerships and strengthen these relationships in the long term​

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11:30 AM – 11:55 PM –  Session details TBC

Speaker details TBC, PriceSpider​
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11:55 PM – 12:20 PM – The Pillars to Successfully Scale Your Brand on Amazon 

Lu Castillo, Global Director of eCommerce, Essity 

•    Learn about the importance and tools necessary to understand the total landscape surrounding your products on Amazon.
•    Understand the significance of introducing the right product at the right time. 
•    Discover the value of leveraging data in your interactions with Amazon during annual negotiations. 

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12:20 PM – 1:20 PM – Networking Lunch Break
 

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1:20 PM – 1:45 PM – The Hidden eCommerce Gem: Unlocking the Secrets to Search

 

Rebecca Matthews, Director of Customer Success, Data Impact by NielsenIQ

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• The Power of Search: Explore the importance of search and uncover the individual weighted factors that wield the highest influences in search rankings.

• Seize Opportunities: From mastering keywords to ensuring secondary image accessibility,
  learn how to harness the full potential of both paid and organic search strategies.

• Real-World Case Studies: Gain invaluable insights from compelling brand studies that showcase effective tactics
  for optimizing search performance across diverse retailers and product categories.

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1:45 PM – 2:10 PM – How Retail Media Networks drive digital penetration

 

Jeff Leitch, Director, Meijer Media

Hope Ramseyer, Digital Merchandising Manager, Meijer

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2:10 PM – 2:45 PM – Retail Media activation 2.0 - scaling up your brands on Retailer platforms
 

Paras Shah, Director, Digital Marketing, Georgia-Pacific

Omar Haque, Vice President & General Manager, Omnichannel, Bimbo Bakeries

GraceAnna Bafna, Sr. Partner Manager, Walmart Connect

Speaker details TBC
 

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2:45 PM – 3:10 PM – Cleaning up with a Data Clean Room

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Imteaz Ahamed, Head of Performance Marketing, Reckitt Nutrition

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•   Hear a case study on how Reckitt has managed to deploy a data clean room solution to co-mingle brand first party data with retail data,
  to drastically improve ad efficiency

• Learn all the capabilities from Category Management, Shopper marketing, eCommerce, and Retail Media and been combined in this
  new way of approach targeting in a privacy compliant manner​

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3:10 PM – 3:35 PM – Networking Coffee Break
 

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3:35 PM – 4:00 PM – Session details TBC
 

Katia Colston, Vice President of eCommerce Sales, Central Garden & Pet

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4:00 PM – 4:25 PM – Session details TBC
 

Shobha Kansal, Director of Category Leadership, The Kraft Heinz Comp
 

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4:25 PM – 4:50 PM – Session details TBC
 

Speaker details TBC

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4:50 PM - 5:00 PM - Chairperson Event Summary and Closing remarks

Sara Welch Goucher, Senior Director eCommerce – NA, Molson Coors Beverage Company

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5:00 PM – 5:05 PM – My Digital Shelf Thank you and Closing remarks

Sarah Kingham, Director, My Digital Shelf
 

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5:05 PM - 5:10 PM – Networking Drinks Reception Welcome Speech

Paul Lees, President, CheckoutSmart
 

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5:10 PM - 6:10 PM – Networking Drinks Reception