Our 2020 agenda is as follows (CST timing):
8:30am - 9:30am – Virtual Breakfast Networking Reception
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9:30am – 9:35am – My Digital Shelf Welcome Speech
Sarah Kingham, Director, My Digital Shelf
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9:35am – 9:45am – Chairpersons Introduction and Event Overview
Laura Nye, Director of E-commerce and Category Development, Perfetti Van Melle
Chuck Tullis, Senior Vice President, Emerging Channels, UTZ Snacks
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9:45am – 10:10am – Measuring ROI in the online channel
Alister Greenwood, Head of Global E-Commerce Insights, Mondelez International
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10:10am – 10:35am – Adapting to the changing FMCG eCommerce landscape of the future
Simon Miles, Global Customer Director, The Coca-Cola Company
Bill Wilson, Global Supply Chain Director, The Coca-Cola Company
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Hear Coca-Cola’s perspective on how changing consumer expectation and behaviour is creating pressures and costs for retailers and suppliers alike
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Explore some of the ways in which brands and Retailers are meeting this changing landscape
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Hear Coca-Cola’s insights into what we should all be planning for in the future of FMCG eCommerce
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10:35am – 11:00am – Global eCommerce trends that the US market can learn from
Dominic Parfitt, Global Head of eCommerce, William Grant & Sons
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Learn how the world of eCommerce is changing & what this could mean for the US
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Discover the markets & retailers that deliver unprecedented learnings, many of which could eventually impact the US
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The e-Commerce channels of focus for growth versus the channels that offer the greatest learning potential
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Tips for you to apply global trends in US to help test & learn for the future
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11:00am – 11:20 – Networking Virtual coffee break
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11:20pm – 11:45pm – How is the OmniChannel changing the eCommerce game?
Boris Rütten, Senior Manager Global eCommerce, Henkel
Yacine Terki, CEO & Co-founder, DataImpact
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What is the impact on internal organisation?
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What are the KPIs to measure?
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What new skills & tools are needed?
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11:45am – 12:10pm – OmniChannel activation with Walgreens
Lindsay Mikos, Director of Digital Strategy & Planning, Walgreens
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Learn about Walgreens buy online pickup at drive-thru and curb-side initiatives and how they adapted this offering within a few weeks in order to reach OmniChannel shoppers during the pandemic
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Get the tips on how CPG brands across a variety of categories, including fresh and perishables, will now be able to leverage the same-day pick up programme
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Discover where Walgreens on-demand programme is headed, from partnerships with Post Mates and Door Dash, to their own internal strategies for success
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12:10 – 12:35pm – Omni Now & Next: The Future of Grocery Retail … Today
Ruben Nazario, Vice President of Innovation Product Lead, PRS IN VIVO
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How is your brand going to adapt and win by effectively influencing consumer choice in the omnichannel environment?
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Explore the new consumer behaviors and how our OmniPath™ tools can guide your go-to market approach online and in-store
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What are the critical moments to influence consumer behavior along the omnichannel path-to-purchase?
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What digital and in-store touch points should your brand invest in?
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How can an omnichannel strategy help your brand increase sales both online AND in-store?
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12:35pm – 1:15pm – Networking Virtual Lunch Break
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1:15pm– 1:40pm – Maximizing eCommerce Growth With Retailer-specific Product Content Optimization
Stephanie Leffler, CEO, OneSpace
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Understand how different online grocery retailers rank products in search results
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Discover how consumer search behavior and product content templates differ across retailers
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Learn how to optimize your content and images for maximum search visibility and conversion
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1:40pm – 2:05pm – Omnichannel innovations and partnership opportunities with Peapod Digital Labs
Linda Crowder, Team Lead, Peapod Digital Labs
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Discover the latest omni-channel innovations that your brands can leverage with Peapod Digital Labs
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Hear a case study of a successful partnership with Peapod, from the lessons learnt to the results of the campaigns
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Learn more about the click and collect models that are available through the Peapod Digital Labs partnerships and how you can increase your brands’ online sales through these partnerships
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2:05pm 2:30pm – Q4 2020 is booming in online grocery, but are you ready for what’s next?
Raminta Bumbulyte, Account Director, eStore Media
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Highlights of the new shopping trends
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2 core KPIs to focus on
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7 strategies for winning in the post-COVID reality of 2021
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2:35pm – 2:50pm – Roundtable I
2:50pm – 3:05pm – Roundtable II
3:05 – 3:20pm – Roundtable III
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3:20pm – 3:40pm – Afternoon Virtual Networking Coffee Break
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3:40pm – 4:05pm – Building Immunity During a Pandemic – an eCommerce CPG perspective
Rachel Heinzinger, Senior eCommerce Manager, Tiesta Tea Company
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Hear the brand perspective on the struggles faced during the Pandemic and how they overcame them in order to increase their online sales in huge volumes
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Get a case study on the success as well as the lessons learnt during the pandemic and what your brand can learn from this for the future
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Discover what the ‘New Normal’ will look for a leading drinks brand and how your brand and category can prepare for this and leverage the new opportunities
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4:05pm – 4:30pm – Marrying digital marketing with eCommerce to win with Key Retailers
Neha Malik, Director of eCommerce, B&G Foods
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Discover the steps to take to win in eCommerce – how you strategise and tactically approach it
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Learn about digital Ecosystem and funnel – how do you win with digital – driving traffic with search within retail versus how do you win with google and social media)
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Get the tips on increasing consumer engagement through occasions and events and how to ensure your products show up and drive traffic to retailer website
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4:30pm – 4:55pm – The Future of Grocery Technology & Innovation
Amber Roberts, Digital Marketplace Strategy & Planning, The Kroger Company
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Discover what the current best in class innovations and solutions are in the online grocery channel and how your brand can leverage these
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Get the latest updates on what is next for the online grocery industry and what to watch out for, in order to be ahead of the curve
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Hear about retail technology and innovations from other retail sectors that are inspiring Kroger that can inspire you to achieve greater success also
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4:55pm - 5:05pm – Chairperson Event Summary and Closing remarks
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