Our 2020 agenda is as follows (CST timing):

8:30am - 9:30am – Virtual Breakfast Networking Reception


9:30am – 9:35am – My Digital Shelf Welcome Speech


Sarah Kingham, Director, My Digital Shelf



9:35am – 9:45am – Chairpersons Introduction and Event Overview

Laura Nye, Director of E-commerce and Category Development, Perfetti Van Melle

Chuck Tullis, Senior Vice President, Emerging Channels, UTZ Snacks


9:45am – 10:10am – Measuring ROI in the online channel


Alister Greenwood, Head of Global E-Commerce Insights, Mondelez International



10:10am – 10:35am – Adapting to the changing FMCG eCommerce landscape of the future  

Simon Miles, Global Customer Director, The Coca-Cola Company
Bill Wilson, Global Supply Chain DirectorThe Coca-Cola Company

  • Hear Coca-Cola’s perspective on how changing consumer expectation and behaviour is creating pressures and costs for retailers and suppliers alike

  • Explore some of the ways in which brands and Retailers are meeting this changing landscape

  • Hear Coca-Cola’s insights into what we should all be planning for in the future of FMCG eCommerce


10:35am – 11:00am – Global eCommerce trends that the US market can learn from  


Dominic Parfitt, Global Head of eCommerceWilliam Grant & Sons


  • ​Learn how the world of eCommerce is changing & what this could mean for the US  

  • Discover the markets & retailers that deliver unprecedented learnings, many of which could eventually impact the US

  • The e-Commerce channels of focus for growth versus the channels that offer the greatest learning potential 

  • Tips for you to apply global trends in US to help test & learn for the future


11:00am – 11:20 – Networking Virtual coffee break


11:20pm – 11:45pm – How is the OmniChannel changing the eCommerce game?


Boris Rütten, Senior Manager Global eCommerce, Henkel

Yacine Terki, CEO & Co-founder, DataImpact

  • What is the impact on internal organisation?

  • What are the KPIs to measure?

  • What new skills & tools are needed?


11:45am – 12:10pm – OmniChannel activation with Walgreens 

Lindsay MikosDirector of Digital Strategy & Planning, Walgreens

  • Learn about Walgreens buy online pickup at drive-thru and curb-side initiatives and how they adapted this offering within a few weeks in order to reach OmniChannel shoppers during the pandemic

  • Get the tips on how CPG brands across a variety of categories, including fresh and perishables, will now be able to leverage the same-day pick up programme

  • Discover where Walgreens on-demand programme is headed, from partnerships with Post Mates and Door Dash, to their own internal strategies for success


12:10 – 12:35pm – Omni Now & Next: The Future of Grocery Retail … Today

Ruben NazarioVice President of Innovation Product Lead, PRS IN VIVO

  • How is your brand going to adapt and win by effectively influencing consumer choice in the omnichannel environment?

  • Explore the new consumer behaviors and how our OmniPath™ tools can guide your go-to market approach online and in-store

  • What are the critical moments to influence consumer behavior along the omnichannel path-to-purchase?

  • What digital and in-store touch points should your brand invest in?

  • How can an omnichannel strategy help your brand increase sales both online AND in-store?



12:35pm – 1:15pm – Networking Virtual Lunch Break



1:15pm– 1:40pm – Maximizing eCommerce Growth With Retailer-specific Product Content Optimization

Stephanie Leffler, CEO, OneSpace

  • Understand how different online grocery retailers rank products in search results

  • Discover how consumer search behavior and product content templates differ across retailers

  • Learn how to optimize your content and images for maximum search visibility and conversion


1:40pm – 2:05pm – Omnichannel innovations and partnership opportunities with Peapod Digital Labs

Linda Crowder, Team Lead, Peapod Digital Labs

  • Discover the latest omni-channel innovations that your brands can leverage with Peapod Digital Labs

  • Hear a case study of a successful partnership with Peapod, from the lessons learnt to the results of the campaigns

  • Learn more about the click and collect models that are available through the Peapod Digital Labs partnerships and how you can increase your brands’ online sales through these partnerships


2:05pm 2:30pm – Q4 2020 is booming in online grocery, but are you ready for what’s next?

Raminta Bumbulyte, Account Director, eStore Media


  • Highlights of the new shopping trends 

  • 2 core KPIs to focus on

  • 7 strategies for winning in the post-COVID reality of 2021


2:35pm – 2:50pm – Roundtable I


2:50pm – 3:05pm – Roundtable II


3:05 – 3:20pm – Roundtable III


3:20pm – 3:40pm – Afternoon Virtual Networking Coffee Break


3:40pm – 4:05pm – Building Immunity During a Pandemic – an eCommerce CPG perspective

Rachel Heinzinger, Senior eCommerce Manager, Tiesta Tea Company

  • Hear the brand perspective on the struggles faced during the Pandemic and how they overcame them in order to increase their online sales in huge volumes

  • Get a case study on the success as well as the lessons learnt during the pandemic and what your brand can learn from this for the future

  • Discover what the ‘New Normal’ will look for a leading drinks brand and how your brand and category can prepare for this and leverage the new opportunities 




4:05pm – 4:30pm – Marrying digital marketing with eCommerce to win with Key Retailers 


Neha Malik, Director of eCommerceB&G Foods


  • Discover the steps to take to win in eCommerce – how you strategise and tactically approach it

  • Learn about digital Ecosystem and funnel – how do you win with digital – driving traffic with search within retail versus how do you win with google and social media)

  • Get the tips on increasing consumer engagement through occasions and events and how to ensure your products show up and drive traffic to retailer website




4:30pm – 4:55pm – The Future of Grocery Technology & Innovation


Amber Roberts, Digital Marketplace Strategy & PlanningThe Kroger Company


  • Discover what the current best in class innovations and solutions are in the online grocery channel and how your brand can leverage these

  • Get the latest updates on what is next for the online grocery industry and what to watch out for, in order to be ahead of the curve

  • Hear about retail technology and innovations from other retail sectors that are inspiring Kroger that can inspire you to achieve greater success also


4:55pm - 5:05pm – Chairperson Event Summary and Closing remarks


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