For information on the speaking and sponsorship opportunities at our 2022 summit, please contact Sarah Kingham on sarah@mydigitalshelf.co.uk
For information on the speaking and sponsorship opportunities at our 2022 summit, please contact Sarah Kingham on sarah@mydigitalshelf.co.uk
DIGITAL GROCERY SUMMIT USA 2025
May 21st 2025 | Embassy Suites by Hilton, Downtown Chicago Magnificent Mile
2025 agenda is as follows (USA CST timing):
8:00 AM – 9:00 AM – Breakfast Networking Reception
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9:00 AM – 9:05 AM – My Digital Shelf Welcome Speech
Sarah Kingham, Director, My Digital Shelf
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9:05 AM – 9:15 AM – Chairpersons Introduction and Event Overview
Shobha Kansal, PhD Candidate, Industry Consultant, & Advisory Board Member, My Digital Shelf
Rachel Nimmons, Vice President, eCommerce & Digital Marketing, DripDrop Hydration
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9:15 AM – 9:40 AM – From Awareness to Action: Elevating Digital Commerce Through Cross Functional Influence
Julie Liu, Director of Digital Commerce, Ghirardelli
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Explore common challenges in aligning cross-functional teams and effective strategies to overcome them
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Understand the power of communication and storytelling in engaging shoppers and driving conversions
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Learn a proven framework for influencing internal teams and achieving digital commerce success
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9:40 AM – 10:05 AM - Transforming Digital Commerce at a Global Snack Giant
Jie Cheng, MBA Lecturer & Former Global VP & Head of Digital Commerce at Mondelēz
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Setting up an ambitious vision and rallying the organization with strong executive commitment
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Implementing the strategy with the right people and operation model, right process and the right tools
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Executing with discipline and rigorous progress tracking and course correction
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10:05 AM – 10:30 AM - Menu for Success: Harnessing Digital Shelf Intelligence for FSAs
Quinn Meineke, VP Client Partnership US, Shalion
Jack Lindberg, Head of Product, Shalion
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Explore the evolving role of Food Service Aggregators (FSAs) in shaping competition and consumer choices
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Learn how brands can use digital shelf intelligence to optimise visibility, capture demand, and drive growth on FSAs
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Discover strategies to leverage FSAs’ convenience to strengthen consumer connections and build loyalty
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10:30 AM – 10:55 AM – Networking Coffee Break
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10:55 AM – 11:20 AM – Winning with Walmart: Mastering Omnichannel Activation for Seamless Shopper Engagement
Laurel May, Director, Omni Shopper Marketing - Walmart & Club, The Kraft Heinz Company
Karen Gorbatenko, Team Lead, Walmart Connect
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Discover how to win the omnichannel path to purchase at Walmart by meeting shoppers wherever they are.
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Learn the key ingredients for success—insights, creative, tactical planning, and merchant engagement.
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Get a behind-the-scenes look at Kraft Heinz case studies that brought omnichannel strategies to life with Walmart.
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11:20 AM – 11:45 PM - Turning Headwinds Into Wins: Navigating Price, Share, and Visibility on the Digital Shelf Amid Tariff Disruption
Eddy Salas, Senior VP of Retail Strategy, Dataweave
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Uncover how brands and retailers can transform regulatory and tariff headwinds into market advantages
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Explore real-world strategies to build digital shelf readiness: defending price competitiveness, protecting share, and maintaining visibility in disrupted categories.
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Learn how leading brands are adapting with smarter bundling, re-badging, and pack-sizing strategies to stay discoverable and competitive in eCommerce
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11:45 AM – 12:10 PM – Launching Innovation That Delivers: Omnichannel Strategies for Success
Diana Macia, Director eCommerce US Salty, Kellanova
Nina Johnson, Sr. Director Business Transformation (RGM, Strategy, I&A), Kellanova
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Get insights on proven strategies for launching successful innovations across categories and channels.
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Learn how to build a holistic launch plan that connects online campaigns with in-store execution.
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Hear how to take an omnichannel approach to innovation to drive impact across the full path to purchase.
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12:10 PM – 12:35 PM – eCommerce & Omnichannel strategies for growth
Raja Odedra, Director eCommerce Strategy & Innovation, Ferrero
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Learn about the key KPIs that matter most for eCommerce and Omnichannel growth.
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Get the learnings on how to build internal capability through effective training frameworks.
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Explore Digital Shelf frameworks to drive cross functional collaboration and accelerate growth.
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12:35 PM – 1:35 PM – Networking Lunch Break
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1:35 PM – 2:00 PM – Can Retail Media build brands?
Martin Knight-Jones, Vice President Marketing – Adult Care, Kimberly-Clark
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Understand the role of upper-funnel retail media in building brand awareness while also driving short-term sales.
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Learn how to leverage Amazon Video and Amazon Live to enhance brand image, engage consumers, and boost conversions.
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Explore best practices for integrating retail media into a cohesive marketing strategy that aligns with broader business goals.
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Analyze real-world case studies to evaluate the effectiveness of retail media in driving both brand awareness and sales performance.
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2:00 PM – 2:35 PM – Panel Discussion: Retail Media activation 2.0 - scaling up your brands on Retailer platforms
Panel Moderator: Andrew Lipsman, Founder & Chief Analyst, Media, Ads + Commerce
Elizabeth Perryman, Head of Marketing and Partner Experience, Albertsons Media Collective
Diana Macia, Director eCommerce US Salty, Kellanova
Michael Peroutka, Head of Ads & Agency Partnerships, Gopuff
Join the discussion on:
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How brands can strategically allocate Retail Media spend and accurately measure return on ad investment
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Whether the Marketing Mix Model is the best approach for measuring Retail Media impact or if alternative methods are more effective
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How retailers decide when to allocate budget toward Trade Marketing versus Retail Media
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Who owns Retail Media within retail organizations, from both a budget and strategy perspective
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2:35 PM – 3:00 PM – One Brand, Two Worlds: Consumer Expectations Across the Digital Divide
Melissa Myres, Director, Account Management, 84.51°
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Explore the current omnichannel landscape, highlighting key customer trends and the acceleration of digital growth
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Meet the modern omnichannel shopper: who they are, what they want, and why they opt for in-store or online
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Discover what drives shoppers to hit “buy”—and what it takes to get them to do it more often online
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3:00 PM – 3:25 PM – Networking Coffee Break
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3:25 PM – 3:50 PM – Managing the Ever-Changing World of Amazon
Lu Castillo, Global Director of eCommerce, Essity
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Learn how to maximize Amazon’s AI-powered assistant, Rufus, to gain valuable insights, optimize product listings, and enhance decision-making
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Understand the key differences between Amazon’s first-party (1P) and third-party (3P) selling models and how to choose the best approach for your business goals
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Take advantage of Amazon’s expanding business platforms, including new advertising tools and B2B opportunities, to drive brand growth and increase sales
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3:50 PM – 4:15 PM – Unlocking Impulse Categories Online
Kelley Walczak, Director, Omnichannel Sales, Mars Wrigley
Betsy Fitzgibbons, Customer & Shopper Insights Lead: Digital, Mars Wrigley
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Learn how Mars Digital Store Labs is being used to test and optimize digital shopping experiences for greater consumer engagement
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Understand the key drivers of impulse purchasing beyond confectionery and how they can be applied to other categories
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Explore effective strategies for triggering impulse purchases in online retail to increase conversion and basket size
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4:15 PM – 04:40 PM – D2C through personalization
Coco Kyriopoulos, Director, Direct to Consumer, Rich Products Corporation
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Explore how data-driven personalization enhances the DTC shopping experience and drives consumer loyalty
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Discover best practices for creating personalized content, offers, and messaging that resonate with consumers
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Understand the role of subscription models, loyalty programs, and exclusive offerings in building long-term relationships
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04:40 PM – 04:50 PM – Chairperson Event Summary and Closing remarks
Shobha Kansal, Advisory Board Member, My Digital Shelf
Rachel Nimmons, Vice President, eCommerce & Digital Marketing, DripDrop Hydration
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04:50 PM – 4:55 PM – My Digital Shelf Thank you and Closing remarks
Sarah Kingham, Director, My Digital Shelf
2025 KEY SPONSORS:
Platinum Sponsor

Diamond SponsorS



Gold Sponsors


BRONZE SponsorS


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