Our 2020 agenda is as follows (CST timing):

8:30am - 9:30am – Virtual Breakfast Networking Reception

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9:30am – 9:35am – My Digital Shelf Welcome Speech

Sarah Kingham, Director, My Digital Shelf

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9:35am – 9:45am – Chairpersons Introduction and Event Overview

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Laura Nye, Director of E-commerce and Category Development, Perfetti Van Melle

Chuck Tullis, Senior Vice President, Emerging Channels, UTZ Snacks​

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9:45am – 10:10am – Measuring ROI in the online channel

Alister Greenwood, Head of Global E-Commerce Insights, Mondelez International​

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10:10am – 10:35am – Adapting to the changing FMCG eCommerce landscape of the future  

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Simon Miles, Global Customer Director, The Coca-Cola Company
Bill Wilson, Global Supply Chain Director, The Coca-Cola Company

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• Hear Coca-Cola’s perspective on how changing consumer expectation and behaviour is creating pressures and costs for retailers and suppliers alike

• Explore some of the ways in which brands and Retailers are meeting this changing landscape

• Hear Coca-Cola’s insights into what we should all be planning for in the future of FMCG eCommerce

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10:35am – 11:00am – Global eCommerce trends that the US market can learn from  

Dominic Parfitt, Global Head of eCommerce, William Grant & Sons

• ​Learn how the world of eCommerce is changing & what this could mean for the US  

• Discover the markets & retailers that deliver unprecedented learnings, many of which could eventually impact the US

• The e-Commerce channels of focus for growth versus the channels that offer the greatest learning potential 

• Tips for you to apply global trends in US to help test & learn for the future

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11:00am – 11:20 – Networking Virtual coffee break

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11:20pm – 11:45pm – How is the OmniChannel changing the eCommerce game?

Boris Rütten, Senior Manager Global eCommerce, Henkel

Yacine Terki, CEO & Co-founder, DataImpact

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• What is the impact on internal organisation?

• What are the KPIs to measure?

• What new skills & tools are needed?

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11:45am – 12:10pm – OmniChannel activation with Walgreens 

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Lindsay Mikos, Director of Digital Strategy & Planning, Walgreens

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• Learn about Walgreens buy online pickup at drive-thru and curb-side initiatives and how they adapted this offering within a few weeks in order to reach OmniChannel shoppers during the pandemic

• Get the tips on how CPG brands across a variety of categories, including fresh and perishables, will now be able to leverage the same-day pick up programme

• Discover where Walgreens on-demand programme is headed, from partnerships with Post Mates and Door Dash, to their own internal strategies for success

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12:10 – 12:35pm – Omni Now & Next: The Future of Grocery Retail … Today

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Ruben Nazario, Vice President of Innovation Product Lead, PRS IN VIVO

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• How is your brand going to adapt and win by effectively influencing consumer choice in the omnichannel environment?

• Explore the new consumer behaviors and how our OmniPath™ tools can guide your go-to market approach online and in-store

• What are the critical moments to influence consumer behavior along the omnichannel path-to-purchase?

• What digital and in-store touch points should your brand invest in?

• How can an omnichannel strategy help your brand increase sales both online AND in-store?

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12:35pm – 1:15pm – Networking Virtual Lunch Break

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1:15pm– 1:40pm – Maximizing eCommerce Growth With Retailer-specific Product Content Optimization

Stephanie Leffler, CEO, OneSpace

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• Understand how different online grocery retailers rank products in search results

• Discover how consumer search behavior and product content templates differ across retailers

• Learn how to optimize your content and images for maximum search visibility and conversion

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1:40pm – 2:05pm – Omnichannel innovations and partnership opportunities with Peapod Digital Labs

Linda Crowder, Team Lead, Peapod Digital Labs

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• Discover the latest omni-channel innovations that your brands can leverage with Peapod Digital Labs

• Hear a case study of a successful partnership with Peapod, from the lessons learnt to the results of the campaigns

• Learn more about the click and collect models that are available through the Peapod Digital Labs partnerships and how you can increase your brands’ online sales through these partnerships

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2:05pm 2:30pm – Q4 2020 is booming in online grocery, but are you ready for what’s next?

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Raminta Bumbulyte, Account Director, eStore Media

• Highlights of the new shopping trends 

• 2 core KPIs to focus on

• 7 strategies for winning in the post-COVID reality of 2021

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2:35pm – 2:50pm – Roundtable I

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2:50pm – 3:05pm – Roundtable II

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3:05 – 3:20pm – Roundtable III

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3:20pm – 3:40pm – Afternoon Virtual Networking Coffee Break

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3:40pm – 4:05pm – Building Immunity During a Pandemic – an eCommerce CPG perspective

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Rachel Heinzinger, Senior eCommerce Manager, Tiesta Tea Company

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• Hear the brand perspective on the struggles faced during the Pandemic and how they overcame them in order to increase their online sales in huge volumes

• Get a case study on the success as well as the lessons learnt during the pandemic and what your brand can learn from this for the future

• Discover what the ‘New Normal’ will look for a leading drinks brand and how your brand and category can prepare for this and leverage the new opportunities 

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4:05pm – 4:30pm – Marrying digital marketing with eCommerce to win with Key Retailers 

Neha Malik, Director of eCommerce, B&G Foods

• Discover the steps to take to win in eCommerce – how you strategise and tactically approach it

• Learn about digital Ecosystem and funnel – how do you win with digital – driving traffic with search within retail versus how do you win with google and social media)

• Get the tips on increasing consumer engagement through occasions and events and how to ensure your products show up and drive traffic to retailer website​

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4:30pm – 4:55pm – The Future of Grocery Technology & Innovation

Amber Roberts, Digital Marketplace Strategy & Planning, The Kroger Company

• Discover what the current best in class innovations and solutions are in the online grocery channel and how your brand can leverage these

• Get the latest updates on what is next for the online grocery industry and what to watch out for, in order to be ahead of the curve

• Hear about retail technology and innovations from other retail sectors that are inspiring Kroger that can inspire you to achieve greater success also

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4:55pm - 5:05pm – Chairperson Event Summary and Closing remarks

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