Our 2019 agenda is as follows:
7:30am - 9:00am – Registration and Breakfast Networking Reception
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9:05am - 9:25am – Chairperson Introduction and event overview
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9:25am – 9:50am – Educating your internal teams on the eCommerce channel
Chuck Tullis, Senior VP National Accounts & Digital Commerce, UTZ Snacks
· Discover how UTZ’s Digital Commerce leader has built a robust eCommerce strategy and effectively implemented it
· Learn the importance of how to adapt to the changing eCommerce landspace, such as price and promotional shifts and how to align different teams and teams with your eCommerce growth plans
· Hear UTZ Snacks best practices for eCommerce success – from pitfalls to avoid, to lessons learnt and tips for success in the online channel
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9:50 – 10:15am – Data-Driven eCommerce within Traditional CPG Company
Fedor Lisitsyn, Customer Insights and Analytics Lead, Kraft Heinz eCommerce
· Learn how to make eCommerce organization data-driven: from setting efficient KPIs to adopt advanced self-service tools
· Understand how data can be beneficial for all functions within eCommerce organization and influence on traditional (B&M) business
· Hear KHC best practices in assembling eCommerce Customer Insights and Analytics team: roles, processes, communication
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10:15 – 10:40am – Applying Behavioural Science to Influence the OmniChannel Path-to-Purchase
Ruben Nazario, Director - Project Lead, PRS IN VIVO
· Learn how to understand every touchpoint of the shopper journey for better business outcomes in the new omnichannel landscape
· Discover how to predict the conversion points between the stages and how this is now a dimensional exercise
· Hear a case study on how to engage with consumers in order to intercept and influence at the right moment to impact their choice
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10:40am – 11:05am – Networking Coffee break
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11:05 – 11:35 - Enhancing the Retailer-Supplier relationship for eCommerce Success
Cory Murray, eCommerce Director, Albertsons Companies
Linda Crowder, Team Leader, Peapod Digital Labs
James Haslett, eCommerce Manager, Bimbo Bakeries USA
Elizabeth Shaheen, Senior eCommerce Manager, Molson Coors
· Learn how to tailor your retailer partnerships to get the most out of the advertising and product positioning opportunities with them
· Hear case studies on successful brand partnerships with an online retailer, from what worked well to the key lessons learnt
· Get to grips with some of the challenges of working with the leading online retailers in the USA and how your brand can overcome them
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11:35 – 12:00 – Winning the Digital moments that Matter
Nicole Umana, Global Digital Shopper Insights, Mars
· Discover how Mars are using behavioural science and data science to nudge consumption and purchase in those Digital Moments That Matter
· Hear a case study from Mars on discovery and trial in eCommerce and the lessons learnt to help your brand win in the online channel
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12:00 – 12:25pm – Conversion Immersion: How to Lead a Horse to Water & Make ‘Em Drink
Chris Perry, VP, Global Executive Education, Edge by Ascential
· Get the tips and insights into how to guide consumers from consideration to conversion and, ultimately, to long term loyalty, at the point of eCommerce purchase
· Hear the critical best practices you can activate immediately to increase shopper engagement and conversion rates
· Learn how implementing these best practices will improve search rankings, increase traffic and drive your brands eCommerce growth formula
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12:25pm - 1:15pm - Networking Lunch Reception
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1:15 – 1:40 – Best practices in driving conversion through media
Sara Master, Director, eCommerce Marketing, Constellation Brand
· Learn how engage with the online shopper through brand storytelling that evokes emotion
· Get the tips on how to discover what consumers want to learn about your product and how you can portray this information to them
· Hear best practices on using consumer research and insights to create targeted online content for your brand
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1:40 – 2:05 – Maximizing E-commerce Growth With Retailer-specific Product Content Optimization
Stephanie Leffler, CEO, OneSpace
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Understand how different online grocery retailers rank products in search results
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Discover how consumer search behavior and product content templates differ across retailers
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Learn how to optimize your content and images for maximum search visibility and conversion
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2:05 – 2:30 – Enhancing the user experience in the online grocery store
Ben Baker, Senior Director, Grocery Marketing, Walmart
· Hear from Walmart on how to understand customer behaviour – from what causes them to shop to purchase drivers and motivators
· Get the tips on how to make the user experience faster and easier for the shopper in your brand’s category
· Hear the latest consumer behaviour innovations at Walmart, such as digital touchpoints and pick up versus home delivery services
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2:30pm – 2:55pm - Networking Coffee Break
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2:55pm - 3:20pm - Session details TBC
Katia Colston, eCommerce Sales Lead, Kellogg Company
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3:20pm - 3:45pm - Best Practices to Drive eCommerce Sales
Armando Tenias, Trade Marketing and eCommerce Specialist, Riverside Natural Foods Ltd
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Learn Home of MadeGood approaches the digital channel in Canada and the tips your brand can learn from them
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Hear a case study on how Home of MadeGood invest in eCommerce and how they measure the results
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Hear the best practices and lessons learnt to ensure your brand is winning in your online category
Roundtable discussion I
How do you measure the impact/ROI of digital campaigns with Retailers for your brand?
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Roundtable discussion II
How can you build and optimize end-to-end content flows; from Master Data to product content delivery for Retailer websites?
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Roundtable discussion III
What are the new trends and innovations that you think will have a big impact on FMCG eCommerce and how can brands prepare for these?
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4:10pm – 4:35pm – Omnichannel activation with Walgreens
Lindsay Mikos, Director of Digital Strategy & Planning, Walgreens
· Hear about Walgreens omnichannel strategy for success and how to use digital to drive in store sales
· Learn about the ominchannel initiatives that your brands can leverage with Walgreens, such as same day delivery and third party delivery solutions
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4:35pm - 5:00pm Session details TBC
Kelsey Johnson, eCommerce Lead - Walmart & Sam's Club, Mondelez
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5:00pm - 5:10pm – Chairperson event summary and closing remarks
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5:10pm - 6:10pm - Networking Drinks Reception
Gold Sponsors
Networking Sponsor
Silver Sponsor
