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Educating your internal teams on the eCommerce channel

Chuck Tullis, Senior VP National Accounts & Digital CommerceUTZ Snacks

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Some of the key highlights from the presentation include:
 

  • Discover how UTZ’s Digital Commerce leader has built a robust eCommerce strategy and effectively implemented it
     

  • Learn the importance of how to adapt to the changing eCommerce landscape, such as price and promotional shifts and how to align different teams and teams with your eCommerce growth plans
     

  • Hear UTZ Snacks best practices for eCommerce success – from pitfalls to avoid, to lessons learnt and tips for success in the online channel