Measuring ROI in the online channel

 

Alister Greenwood, Head of Global E-Commerce Insights, Mondelez International

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FILL OUT THE FORM ON THE RIGHT AND GET THE PRESENTATION SENT STRAIGHT TO YOUR INBOX!

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Some of the key highlights from the presentation include:

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• Defining and comparing the differences between ROAS and ROI

• The 4 key steps of using data to effectively measure eCommerce performance

• A case study on campaign sales lift internal measurement

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