From eCommerce to Omnichannel: A Mindset shift
Shobha Kansal, Director of Category Leadership, The Kraft Heinz Company
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Some of the key highlights from the presentation include:
Learn what it means to have an Omnichannel mindset versus an eCommerce one and why it is important in today’s day an age when we look at our shoppers
Hear about a few of Kraft Heinz’s workstreams that they used to approach this mindset shift over time since 2020
Discover how to break down internal silos in order to create stakeholder buy-in of the omnichannel mindset