For information on the speaking and sponsorship opportunities at our 2022 summit, please contact Sarah Kingham on sarah@mydigitalshelf.co.uk
For information on the speaking and sponsorship opportunities at our 2022 summit, please contact Sarah Kingham on sarah@mydigitalshelf.co.uk
ORGANISED by:
DIGITAL GROCERY SUMMIT USA 2024
May 23rd 2024 |The Ritz-Carlton, Downtown Chicago, USA
From eCommerce to Omnichannel: A Mindset shift
Shobha Kansal, Director of Category Leadership, The Kraft Heinz Company
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Some of the key highlights from the presentation include:
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Learn what it means to have an Omnichannel mindset versus an eCommerce one and why it is important in today’s day an age when we look at our shoppers
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Hear about a few of Kraft Heinz’s workstreams that they used to approach this mindset shift over time since 2020
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Discover how to break down internal silos in order to create stakeholder buy-in of the omnichannel mindset