Online Retail Media best practices for CPGs  

 

Vivek Rastogi, Director of eCommerce, Colgate Palmolive

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Some of the key highlights from the presentation include:

  • Hear form a leading brand and on how they plan, negotiate and execute their Online Retail Media plans 

  • Get the tips and insights on how to measure the success and ROI of your Online Retail Media campaigns 

  • Learn about the differences between traditional media and online Retail Media and the key factors to consider during the planning stages of your campaigns 

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