Global vs. Local – How Barilla wins in Digital Commerce
Nicole Pilkington, Global Head of eCommerce Acceleration, Barilla
Greg Arseneau, Sr. Manager, Shopper and Digital Commerce, Barilla
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Some of the key highlights from the presentation include:
Understand the organisation of Barillas Global digital acceleration team – who, what and why
Find inspiration on how to bring the sales and marketing community in your organisation on the digital journey
See the application of a global approach - setting goals and targets per market based on maturity and capability