Global eCommerce Brand activation during the Pandemic – Successes and lessons learnt
Guy Keeling, Vice President Global eCommerce, Barilla
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Some of the key highlights from the presentation include:
Get the tips on how to drive significant growth online during the pandemic and keep up with demand across multiple global markets
Hear about Barilla's Global Centre of eCommerce Expertise that were rolled out in 2021 and the key factors in their blueprint for it
Discover how to leverage other eCommerce platforms, such as online food delivery services, to increase your online sales during the pandemic and beyond
Learn how to measure the value and success of your eCommerce activations across different grocery retailers and online platforms