Global eCommerce Brand activation during the Pandemic – Successes and lessons learnt

 

Guy Keeling, Vice President Global eCommerce, Barilla ​

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Some of the key highlights from the presentation include:

  • Get the tips on how to drive significant growth online during the pandemic and keep up with demand across multiple global markets 

  • Hear about Barilla's Global Centre of eCommerce Expertise that were rolled out in 2021 and the key factors in their blueprint for it

  • Discover how to leverage other eCommerce platforms, such as online food delivery services, to increase your online sales during the pandemic and beyond

  • Learn how to measure the value and success of your eCommerce activations across different grocery retailers and online platforms 

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